The only message they tell us about is saving, and their tagline is, “15 minutes can save you 15% on car insurance.” Got it? Okay, now make your whole video exclusively about that one benefit. Your product probably offers 10 to 15 benefits… What’s the BIG one?
It’s super simple, but there’s movement, there’s audience engagement and there’s a demonstration of the user benefit.Īnd it works! Their view rates are off the charts for that ad. Get your CEO to walk up to the camera while demonstrating your product and ask, “Hey, have you seen this product yet?” It can be a lot simpler…įor example, one brand we work with makes silicon rings, and we’re having phenomenal success with this hook: Instead, the exotic British accent hooks you and keeps you watching.īut you don’t need to hire the Harmon Brothers to create a good video ad. Now, I’m confident that if Poo-Pouri had used a character with, say, a Southern accent, then people would have skipped ahead. In the off-chance you haven’t seen this video, it starts with a petite British lady sitting on a toilet who looks at the camera and says, “You would not believe the motherload I just dropped.” I guarantee you there are folks watching your video who are cursing you and just waiting for that “Skip Ad” button to appear…īut in that 5 second window you have a shot to hook ‘em. This is the magical number for YouTube ads because at the end of that five seconds the “ Skip Ad” button pops up and the viewer can abandon your video. The goal of this presentation is to give you a creative formula to help you do this. If your video ad can get them to say things like that, then you have successfully entered a conversation they’re already having. “This brand really knows me” … “They know where I am in life”… “They know what I’m struggling with”… “They know what makes me laugh”… Your goal is to craft a video ad in such a way that your customers feel like you’re speaking their language. Your customers have questions, they have hopes and dreams, they have fears, they have things they think are funny and they have a language that resonates with them.
This is one of my favorite quotes of all time when it comes to advertising. “Join the conversation going on in your customers’ heads.” 7 Tips for Killer Video Ads, by Brett Curry Now, I’ll pass this post off to the man himself: Brett Curry. This presentation was originally given exclusively for my Blue Ribbon Mastermind, but Brett agreed to let me share it here. In this video, Brett walks you through the 7 creative elements you need to produce a high-converting video ad.Īnd don’t worry - you don’t need to hire the Harmon Brothers to make one for you…
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That’s why I teamed up with my YouTube & Google expert Brett Curry to teach you exactly how to make a winning YouTube ad for your product. If you put a generic sales video on YouTube and hope for the best, you’re going to get slammed.
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(Want to learn more about how to use Google and YouTube to grow your brand? Keep an eye out for your invitation to a free training coming next week!)įacebook is running out of ad space, and the bidding wars will continue to drive up the cost of your campaigns.īut there’s a catch - the video has to be good.
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