A key focus of the promotion is to educate consumers on the benefits of TENCEL™ branded fibers. The campaign also featured placements of TENCEL™ branded indoor advertisements on pillars inside Omotesando station of Tokyo Metro in Japan, print advertisements in the Metro Station magazine and online exposure in lifestyle website enjoytokyo.jp.Īt a retail level, TENCEL™ themed instore promotions have been activated in more than 2,000 retail outlets of AG Jeans, Wacoal and Danskin. The highlight of the “Feels So Right” Campaign was the special TENCEL™ brand promotion which was conducted at Tokyo Metro’s Omotesando Station starting on February 27 th.
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The Campaign also features a series of online and offline advertising promotions across the country which will run from now till May 2018. Named after the TENCEL™ brand tagline “Feels So Right”, the co-branding campaign features Japanese actress Ryoko Hirosue demonstrating various “Feels So Right” moments in everyday life. This spring, Lenzing introduced the first TENCEL™ brand activation program in Asia Pacific region in collaboration with renowned retail brands, AG Jeans, Wacoal and Danskin in Japan. TENCEL™ enables Japanese Customers and Partners to “Feels So Right” with Latest Advertising Campaign This enables users to feel pleasantly cool and dry for an enjoyable night’s sleep, while the fibers can be engineered to provide warm and dry sensations on the skin.
Compared to other filling materials for duvets, TENCEL™ Lyocell cellulose fibers absorb moisture more efficiently, facilitating body’s natural thermal regulating mechanism. In addition, under a natural thermal regulating mechanism, TENCEL™ Lyocell fibers allow users to tackle summer heat with exceeding comfort.
The softness is also proven to be long-lasting and able to withstand repeated wash and dry cycles compared to cotton. When viewed under an electron microscope, TENCEL™ Lyocell fibers exhibit a smooth surface area, giving fabrics a soft feel and ensuring comfort for sensitive skin. TENCEL™ Lyocell fibers are naturally soft to the touch and offer long-lasting comfort, exhibiting a smooth surface area and ensuring natural comfort for sensitive skin. The naturally breathable and sustainable material helps to regulate body temperature, enhancing comfort and quality of sleep. TENCEL™ branded Lyocell fibers excel in keeping users comfortably cool in hot summer nights. Marks & Spencer launched the ‘Comfortably Cool’ range of smart bedding enabled by TENCEL™ as an aid to the lasting heatwave.
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